The holiday season brings a significant surge in demand for customer service, driven by the rise of online shopping. Businesses increasingly turn to artificial intelligence (AI) and automation to bridge the gap in support during these high-pressure periods. With AI-powered tools like chatbots and automated systems, companies can handle demand spikes effectively without compromising performance. Let’s explore key strategies for scaling AI in customer service to ensure smooth operations during the holiday rush. The holiday shopping season, particularly Cyber Week, generates massive web traffic. Salesforce projects global sales to reach $311 billion this year, with AI influencing 19% of those transactions.