Suppose you’ve been working on landing a high-value B2B client for months, writing a proposal that you believe is tailored to their needs. It explains your solution based on the technological features, comes with compelling references, and responds to their challenges. Yet, when the client responds with a simple “thanks, we’ll be in touch,” you’re left wondering: Was I heard? Was the intended message or the value provided by the product clear? Here the shortcomings of conventional approaches to Natural Language Processing (NLP) in B2B communication manifest themselves